September 27, 2013
Who should manage a company's social media presence?
It’s a tough question, according to a new survey by The Creative Group.
When researchers asked advertising and marketing executives which department is best suited to oversee an organization’s social media efforts, 39 percent of respondents said public relations/communications and 35 percent said marketing. Only 15 percent said customer service, and 5 percent said the CEO/owner.
(View an infographic of the research highlights here.)
Based on the results of separate research, the Creative Group offers four tips to help companies delegate social media activities:
Broaden your skill set with access to an extensive library of live and on-demand professional development webinars — one of PRSA's premier member benefits.