April 30, 2014
Adidas is reinstating its marketing partnership with the Los Angeles Clippers following NBA Commissioner Adam Silver’s decision to ban team owner Donald Sterling for life, The Wall Street Journal reports.
Adidas announced this change only hours after the global athletic-wear maker suspended their sponsorship in response to the scandal ignighted by racist remarks attributed to Sterling.
“As a long-term partner of the NBA, we are proud that the commissioner is taking serious action to ensure prejudice is not tolerated in the game,” said Lauren Lamkin, a spokeswoman for Adidas.
During last night’s game against the Golden State Warriors, Adidas replaced its ads and logos with the Clippers’ team logo and the slogan “We Are One,” which the team has adopted in response to the incident.
Other former advertisers, such as State Farm and Kia Motors, also commended the NBA’s quick and decisive response, but “aren’t jumping back into their deals with team just yet,” the Journal reports. — Kyra Auffermann