Your Public Relations and Communications Community

Adidas Restores Clippers Sponsorship Following Sterling’s Ban


April 30, 2014

Adidas is reinstating its marketing partnership with the Los Angeles Clippers following NBA Commissioner Adam Silver’s decision to ban team owner Donald Sterling for life, The Wall Street Journal reports.

Adidas announced this change only hours after the global athletic-wear maker suspended their sponsorship in response to the scandal ignighted by racist remarks attributed to Sterling.

“As a long-term partner of the NBA, we are proud that the commissioner is taking serious action to ensure prejudice is not tolerated in the game,” said Lauren Lamkin, a spokeswoman for Adidas.

During last night’s game against the Golden State Warriors, Adidas replaced its ads and logos with the Clippers’ team logo and the slogan “We Are One,” which the team has adopted in response to the incident.

Other former advertisers, such as State Farm and Kia Motors, also commended the NBA’s quick and decisive response, but “aren’t jumping back into their deals with team just yet,” the Journal reports. — Kyra Auffermann



Comments

No comments have been submitted yet.

Post a Comment

Editor’s Note: Please limit your comments to the specific post. We reserve the right to omit any response that is not related to the article or that may be considered objectionable.

Name:
Email:
Comment:
Validation:

To help us ensure that you are a real human, please type the total number of circles that appear in the following images in the box below.

(image of seven circles) + (image of eight circles) + (image of eight circles) =

 

Online PR Training: FREE With PRSA Membership

Broaden your skill set with access to an extensive library of live and on-demand professional development webinars — one of PRSA's premier member benefits.