March 15, 2006
Survey: Writing in Associated Press style remains extremely important
While the debate of quality writing style and approach may continue among marketers and business executives, corporate communicators overwhelming agree that Associated Press style remains extremely important, according to an online poll by the Dallas chapter of the International Association of Business Communicators (Dallas/IABC).
The survey asked communicators, “How important is it to know and use Associated Press Style for your communications?”
Survey results show:
• Almost 43 percent of responding communicators said AP Style is extremely important.
• 88 percent of responding communicators said AP Style is important, very important or extremely important.
• 12.2 percent of responding communicators said AP Style is not important or somewhat important.
• Only 4.7 percent of responding communicators said AP Style is not important.
“Companies, agencies and communicators often grapple with how to consistently communicate in writing to our various key audiences,” said Roy Miller, president of Dallas/IABC. “How can corporate communicators, agencies and those working in multiple locations effectively communicate with clarity and consistency? There’s got to be writing standards. AP Style is the most prevalent, accepted standard available.”
For further reading from PR Tactics:
A veteran AP editor talks shop about the journalist's bible