Publication Date: 2003
Please log in to MyPRSA to View or Purchase this item.
Last Fall, Rawle-Murdy Associates, Inc. undertook a campaign to pass a half cent tax referendum in Charleston County .Our 2002 campaign faced stiff opposition and the stigma of a campaign failure in 2000. As a result, we conducted research on best practices, likely supporters, resonant messages and outreach opportunities. We developed a strategy to harness special interest communities, generate nearly daily media coverage and build a sense of buy-in from the County's leadership. Despite a tiny budget, compressed time-line and stiff opposition, the referendum passed, an accomplishment nearly one dozen campaigns nationwide did not achieve.
Broaden your skill set with access to an extensive library of live and on-demand professional development webinars — one of PRSA's premier member benefits.