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2011 SILVER ANVIL AWARD OF EXCELLENCE WINNER — EVENTS AND OBSERVANCES (SEVEN OR FEWER DAYS) — BUSINESS PRODUCTS
Caribou Coffee Grows Hope with Amy's Garden
Caribou Coffee has a personal tie to breast cancer. In 1995, roastmaster Amy Erickson was diagnosed and Caribou created Amy’s Blend to help offset medical bills. Unfortunately, Amy lost her fight, but Caribou continues to honor her memory and brings back Amy’s Blend each October.
Caribou enlisted Exponent to rekindle the program and Exponent developed an events-led, cause-related campaign to help find a cure for breast cancer while honoring one of Caribou’s own. With the help of Amy’s story, Exponent was able to advocate awareness via the power of personal connections which resulted in the largest donation in Caribou’s history.
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