Publication Date: 2005
Log in to MyPRSA to View or Purchase this item.
Shoebox cards had grown stale. Sales had been dropping since the early ’90s, and research showed consumers didn’t think the line was as funny as it once was. For its 18th birthday, the line was updated and reintroduced to consumers via a multi pronged PR campaign that got people thinking about — and purchasing — Shoebox again.
Broaden your skill set with access to an extensive library of live and on-demand professional development webinars — one of PRSA's premier member benefits.