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The Mountain Area Safety Task Force (MAST) Bark Beetle Emergency: An Education Program for Fire Safety

Publication Date: 2009

Source: SO08 Silver Anvil Award
Product Code: 6BW-0901C08
Organization/Author/Firm: Mountain Area Safety Task Force (MAST) Bark Beetle Emergency Outreach Program,   Cook & Schmid
Industry: Government - Public Affairs
Specialization(s): Community Relations
Format: Campaign Case Study (Silver Anvil)
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2009 Silver Anvil Award Winner – Community Relations – Government

The Mountain Area Safety Task Force selected Cook & Schmid to design a two-year education and outreach program. The goal: inform Southern California mountain residents about increased fire danger and motivate them to take preventive action. Cook & Schmid used primary research to establish benchmarks, inform strategic planning, and measure program results; developed a memorable brand; and convinced residents that “a thinner forest is a healthy forest.” Results exceeded objectives to increase significant behavior change by 5 to 10 percent and raise awareness and knowledge of specific methods for reducing wildfire risk by 15 to 20 percent.

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