Publication Date: 2009
Log in to MyPRSA to View or Purchase this item.
2009 Silver Anvil Award Winner – Community Relations – Government
The Mountain Area Safety Task Force selected Cook & Schmid to design a two-year education and outreach program. The goal: inform Southern California mountain residents about increased fire danger and motivate them to take preventive action. Cook & Schmid used primary research to establish benchmarks, inform strategic planning, and measure program results; developed a memorable brand; and convinced residents that “a thinner forest is a healthy forest.” Results exceeded objectives to increase significant behavior change by 5 to 10 percent and raise awareness and knowledge of specific methods for reducing wildfire risk by 15 to 20 percent.
Broaden your skill set with access to an extensive library of live and on-demand professional development webinars — one of PRSA's premier member benefits.