Log in to MyPRSA to View or Purchase this item.
2009 Silver Anvil Award Winner – Public Affairs – Government
On January 22, 2009, Nashville, Tenn., reached a decision point as a city. On that day, Nashvillians went to the polls to decide whether to ban Metro government from providing services in any language other than English. Opposition to this ‘English Only’ effort was led by “Nashville for All of Us.” This loose-knit group coalesced into a political machine that ran a textbook grassroots campaign utilizing traditional tactics, social media and a disciplined message-delivery effort. When it was over, ‘English Only’ was defeated by a convincing 57 percent to 43 percent. This entry is the story of that campaign.