Your Public Relations and Communications Community

Allstate Insurance Company Southeast Region Employee Engagement Strategy

Publication Date: 2009

Source: SO08 Silver Anvil Award
Product Code: 6BW-0913A04
Organization/Author/Firm: Allstate Insurance Company
Specialization(s): Internal Communications
Member price:
Non-Member price:

Secured Document - MyPRSA Login or Purchase Required Please log in to MyPRSA to View or Purchase this item.


2009 Silver Anvil Award Winner – Internal Communications – Business (Fewer Than 10,000 Employees)

Allstate’s Southeast Region created an Employee Engagement Committee (EEC) to improve employee engagement, to focus on driving a cultural shift through grassroots communication, and to increase positive responses on an employee engagement survey. As tactics, this committee introduced employee events including: community workdays, a regional library, Bring Your Child to Work Day, and Lunch and Learn sessions. The team was successful in leading an overall positive engagement shift and contributed to moving Southeast regional employees from 2nd tier agreement levels (“agree”) to top line agreement (“strongly agree”) on engagement index questions.

Join PRSA Today

FREE Integrated Marketing Training With Membership

Broaden your skill set with access to an extensive library of live and on-demand professional development webinars — one of PRSA's premier member benefits.