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A SOLEMN VIEW: PUBLIC AFFAIRS PROVIDES A WINDOW TO AMERICAN SERVICE MEMBERS ULTIMATE SACRIFICE
Source: SO08 Silver Anvil Award
Product Code: 6BW-1012B01
Organization/Author/Firm: United States Air Force / USAF Public Affairs
Industry: Military
Specialization(s): Issues Management
Format: Campaign Case Study (Silver Anvil)
Summary
2010 SILVER ANVIL AWARD WINNER - ISSUES MANAGEMENT - GOVERNMENT
After an 18-year ban on media coverage, America was offered a solemn view of “dignified transfers,” where our service members killed in combat are returned to American soil. In February 2009, Secretary of Defense Robert Gates announced a new policy allowing media to cover dignified transfers with permission from family members. Despite little lead time, a group of Air Force Public Affairs professionals developed a people-focused media program that honored the fallen and cared for their families, while simultaneously providing media the opportunity to cover this solemn process and provide transparency into the human cost of war.
