Your Public Relations and Communications Community

Secured Document - MyPRSA Login or Purchase Required Log in to MyPRSA to View or Purchase this item.

The Army Reserve National Scholar/Athlete Award Program

Publication Date: 1983

Source: SO08 Silver Anvil Award
Product Code: 6BW-8310D
Organization/Author/Firm: The Army Reserve,   N W Ayer & Partners
Industry: Military
Specialization(s): Awards - Contests - Sweepstakes / Development - Fund Raising
Format: Campaign Case Study (Silver Anvil)
Member price:
Non-Member price:


In-school cooperation program for recruiting through a sales promotion targeted at high school educators supporting the Army advertising theme, "Be All You Can Be," and identifying the Reserve with "quality" individuals.

Training Webinars Included With PRSA Membership!

Broaden your skill set with access to more than 50 live and on-demand webinars in 2014.