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The Army Reserve National Scholar/Athlete Award Program
Publication Date: 1983
Source: SO08 Silver Anvil Award
Product Code: 6BW-8310D
Organization/Author/Firm: The Army Reserve, N W Ayer & Partners
Specialization(s): Awards - Contests - Sweepstakes / Development - Fund Raising
Format: Campaign Case Study (Silver Anvil)
In-school cooperation program for recruiting through a sales promotion targeted at high school educators supporting the Army advertising theme, "Be All You Can Be," and identifying the Reserve with "quality" individuals.