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The Nestle Case - Resolving an International Public Relations Conflict

Publication Date: 1986

Source: SO08 Silver Anvil Award
Product Code: 6BW-8611
Organization/Author/Firm: Nestle S. A.,   Pagan International
Industry: Consumer Products / Food - Beverage
Specialization(s): Marketing / Activism
Format: Campaign Case Study (Silver Anvil)
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In 1981 Nestle S.A. was being boycotted by more than 700 religious, educational, labor and consumer organizations in the United States and an international activist network. The international boycott resulting from the long controversy on infant formula had gone on for almost five years. NCCN was formed and charged with resolving the issue.

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