Your Public Relations and Communications Community

View PDF PDF File

Measuring the Impact of Employee Communication on Employee Comprehension and Action: A Case Study of a Major International Firm


Publication Date: 2008 Spring

Source: SO03 Public Relations Journal
Product Code: 6D-020201
Organization/Author/Firm: Julie O’Neil, Ph.D.
Specialization(s): Measurement
Format: Academic Journal Article
Member price:
FREE
Non-Member price:
FREE


Summary

This study describes the employee communication strategy of a global firm and the research that compares communication output and outcome data from 2004 and 2007. The paper also examines the impact of various employee communication tactics and channels in engendering employee comprehension and action in support of the firm’s objectives. Results of a global communication survey indicate that timely, complete, and accurate corporate communication and face-to-face managerial communication can help to secure employee action in favor of company goals. This case study also serves as an example of how corporate communicators can measure and evaluate their employee communication programs.




Online PR Training: FREE With PRSA Membership

Broaden your skill set with access to an extensive library of live and on-demand professional development webinars — one of PRSA's premier member benefits.