Publication Date: 2008 Fall
This study examined how work-life balance is perceived by male and female public relations professionals. Eight focus groups were conducted. Findings revealed a fluid and complex work-personal continuum affected by such factors as societal norms;organizational contradictions; new technology; professional identity; and parenthood. Practitioners expressed blame and guilt narratives. Several challenges to work-life balance were discussed, and various strategies for attaining balance were detailed.
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