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Is It Still Just a Women's Issue? A Study of Work-Life Balance Among Men and Women in Public Relations

Publication Date: 2008 Fall

Source: SO03 Public Relations Journal
Product Code: 6D-020401
Organization/Author/Firm: Linda Aldoory / Hua Jiang / Elizabeth L. Toth / Bey-Ling Sha
Format: Academic Journal Article
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This study examined how work-life balance is perceived by male and female public relations professionals. Eight focus groups were conducted. Findings revealed a fluid and complex work-personal continuum affected by such factors as societal norms;organizational contradictions; new technology; professional identity; and parenthood. Practitioners expressed blame and guilt narratives. Several challenges to work-life balance were discussed, and various strategies for attaining balance were detailed.

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