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CityNet Telecommunications: Pursuing an Unlikely Path to Success
Publication Date: 2002
Source: SO16 Silver Anvil Award of Excellence
Product Code: 6BE-0209C06
Organization/Author/Firm: CityNet Telecommunications / Ignition Strategic Communications
Industry: Telecommunications
Specialization(s): Marketing
Format: Campaign Case Study (Silver Anvil)
Source: SO16 Silver Anvil Award of Excellence
Product Code: 6BE-0209C06
Organization/Author/Firm: CityNet Telecommunications / Ignition Strategic Communications
Industry: Telecommunications
Specialization(s): Marketing
Format: Campaign Case Study (Silver Anvil)
Member price:
FREE
Non-Member price:
$7.99
Summary
This is the story of how a small communications team on a limited budget successfully launched an upstart telecom company in one of the worst economic downturns in a decade, attracted the second largest infusion of venture capital in the nation despite a shell-shocked capital market and quickly positioned the company as the recognized leader in last-mile connectivity, and a partner coveted by many American cities.
