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Nothing Says Christmas More Than a Real Tree

Publication Date: 2005

Source: SO16 Silver Anvil Award of Excellence
Product Code: 6BE-0516D09
Organization/Author/Firm: National Christmas Tree Association,   Smith & Harroff / Drake & Company
Industry: Associations - Nonprofits
Specialization(s): Integrated Communications
Format: Campaign Case Study (Silver Anvil)
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After watching purchases of Real Trees decline, the National Christmas Tree Association (NCTA) created a Market Expansion Campaign that in one year reversed the negative trend and increased purchases.

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