Log in to MyPRSA to View or Purchase this item.
"Building Credibility and Restoring Value"
Publication Date: 2002
Source: SO08 Silver Anvil Award
Product Code: 6BW-0213A02
Organization/Author/Firm: 4Kids Entertainment, KCSA Public Relations Worldwide
Specialization(s): Investor Relations
Format: Campaign Case Study (Silver Anvil)
When opportunistic short-sellers battered the stock of 4Kids Entertainment in late 1999 and early 2000, the company retained KCSA to stabilize its share price, communicate business strengths and growth strategy, and re-establish management's credibility.