Your Public Relations and Communications Community

Secured Document - MyPRSA Login or Purchase Required Log in to MyPRSA to View or Purchase this item.

New Beginnings: Recovering from Tragedy; Unlocking the Value


Publication Date: 2005

Source: SO08 Silver Anvil Award
Product Code: 6BW-0514B02
Organization/Author/Firm: West Pharmaceutical Service,   Financial Dynamics
Industry: Health - Medical - Pharmaceutical / Manufacturing
Specialization(s): Investor Relations / Crisis Management
Format: Campaign Case Study (Silver Anvil)
Member price:
FREE
Non-Member price:
$7.99


Summary

Financial Dynamics (FD) developed an investor relations program for West Pharmaceutical Services. In 2003, an accidental explosion at a manufacturing plant claimed six lives. West spent 2003 taking care of its employees, customers and the Company. After the first anniversary of the accident, West was ready to close this chapter and start a new beginning in its investor communications. FD’s campaign helped the company connect with new and current investors, and communicate new messages on West’s the value without the money-losing drug delivery business which West ultimately sold at the end of 2004, when the stock closed up 53% for the year.




Online PR Training: FREE With PRSA Membership

Broaden your skill set with access to an extensive library of live and on-demand professional development webinars — one of PRSA's premier member benefits.