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2007 Silver Anvil Award Winner – Integrated Communications – Consumer Products
Created by Bono and Bobby Shriver to engage the private sector in raising awareness and funds for the Global Fund to help fight AIDS in Africa, (RED) has already raised nearly $20 million and generated over 1.5 billion media impressions. Companies whose products take on the (PRODUCT) RED mark contribute a significant percentage of sales or portion of profits to finance AIDS programs in Africa. Current partners are American Express (U.K. only), Apple, Converse, Gap, Giorgio Armani, and Motorola. MySpace.com is the first UK media sponsor and MTV Networks is the first media sponsor in the US. www.joinred.com