Survey: Millennials want media on demand

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May 23, 2008

The millennial generation has a strong influence on the buying decisions regarding services and technology in the home and on the go, according to a study released Monday.

Commissioned by Motorola’s Home & Networks Mobility group, this online survey looked at how the habits of millennials — defined as those between 16 and 27 years old — will have an impact on the future of technology and content consumption.

 Initial findings from the report include:

• 71 percent of millennials have influence over parental decisions about cable, DSL or dish-satellite services, including young people who no longer live with their parents
• 70 percent feel their expectations and demands are far greater then their parents’ for rich media experiences such as, mobile TV or video
• 85 percent of respondents have cable television or satellite service and 42 percent want a DVR to use with it
• 64 percent of respondents with DVR rely on its content “quite a bit” to “almost all” of the programs they watch

“Our research shows that millennials want rich media experiences on their own terms, and they are ready for operators and service providers to deliver them now,” Ray Sokola, Motorola Home & Networks Mobility chief technology officer, said in a news release.
-- Compiled by Allison Barker for Tactics and The Strategist Online

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