Simple truth: Survey finds that audiences want messages jargon-free
February 2, 2009
People want clarity and simplicity in messages from the government and corporations, according to a recently released survey of 1,214 American homeowners and investors conducted by Siegel+Gale.
Eighty-four percent of consumers answered that they are more likely to trust a company that communicates in language that isn’t laced with jargon. And 79 percent ranked the need for President Obama to “mandate that clarity, transparency and plain English be a requirement of every new law, regulation and policy” as “very important.”
While acknowledging that consumers had to share some of the blame for the current economic crisis, 75 percent of survey respondents said “complexity and lack of understanding” played a significant role.
Lee Rafkin, Siegel+Gale’s global director of simplification, said in a release, “People are fed up and desperate for institutions and brands that offer simple and honest communications they can understand.”