This Just In…
Technorati releases 2009 State of the Blogosphere report
October 20, 2009
According to the first installment of Technorati’s 2009 State of the Blogosphere report, bloggers are generally an affluent and educated group. The report, released beginning yesterday, focuses on professional blogging activities, brands in the blogosphere, monetization, micro-blogging and bloggers’ impact on U.S. and international events.
Seventy-three percent of bloggers are hobbyists, who blog for fun and do not earn income from their site. The report focused on the remaining groups: part-timers (15 percent), corporate (4 percent) and self employed (9 percent).
Among the findings on current professional bloggers, Technorati found:
• Two-thirds are male
• 60 percent are ages 18 to 44
• The majority are more affluent and educated than the general population:
- 75 percent hold college degrees and 40 percent have graduate degrees
- One in three has an annual household income of at least $75,000, and one in four has an annual household income of $100,000 or more.
• More than half are married
• More than half are parents
For more information, view the full report here.
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