Social media and mobile phones will be key influencers this holiday season

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November 13, 2009

Digital advancements continue to drive a new approach to shopping, with social media and mobile phones emerging as key influencers this holiday season, according to Deloitte’s 24th Annual Holiday Survey of retail spending and trends.

Social media is gaining traction with almost one out of five (17 percent) consumers planning to use social media during their holiday shopping, and among those, three out of five (60 percent) plan to use social media to find discounts, coupons and sale information. More than half intend to use social media to research gift ideas (53 percent), while 52 percent plan to check the gift wish lists of friends and family.

Consumers in all age groups plan to embrace social media over the holidays. While more than half (52 percent) of those who expect to use social media during the shopping process are in the 18-29 years old age group, one-third (33 percent) are in the 30-44 years old age group and one in 10 (12 percent) are in the 45-60 years old age group

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