December 24, 2009
Marian Salzman, president of Euro RSCG Worldwide PR North America, has released her annual list of trends to expect in the coming year. While these trends span culture, politics and technology, they are all connected by the emerging prevalence of social media.
“Companies have begun paying attention to, and actively engaging in, social media in the last year,” Salzman said in a release. “As this continues, what began as a campaign strategy might prove to define next year’s version of total convergence, and a further blending of business roles and responsibilities.” Among the trends she lists:
Growing mobmedia: The emergence of mob mentality and virtual bullying over pressing political and pop culture issues in the social media sphere.
Invention from necessity: The employment of creative fundraising tactics for nonprofits and startups as a result of the current economic climate.
Creating community: An influx of community niches and hyperlocalization efforts will stampede 2010 with the ever-growing presence of social media tools.