April 22, 2010
In an effort to eliminate the ambiguity surrounding the PR profession, New York-based Hunter Public Relations is hosting its inaugural Bring Your Parents To Work Day tomorrow.
This single-day event will provide parents and loved ones of PR practitioners insight into the profession by offering three PR 101 courses in brainstorming, media training and social media.
Hunter PR leaders will also offer the parents several fun electives to introduce them to the range of lifestyle brands the agency represents, including wine tasting and recipe development.
“We are very proud of the strategic and creative work we do as public relations practitioners, and we wanted our family members to be able to share in our pride in the profession,” Grace Leong, APR, managing partner, Hunter Public Relations, told Tactics. “Through our Take Your Parents to Work Day event, we hope to show our loved ones what a typical day is like and hope they leave with a better understanding of our agency and its culture of client service.”
In addition, a survey of staffers’ parents and family members revealed insights into their lack of understanding of public relations and the fallout from this disconnect, including congratulating their kids for work they had nothing to do with and the embarrassment of not being able to properly explain it (or brag about it!) to their friends.
Among the survey highlights:
More than 70 parents are expected to attend.