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The 2012 Edelman Trust Barometer: Faith in government plummets
January 24, 2012
The credibility of government officials and CEOs experienced the biggest drops ever in the Edelman Trust Barometer.
The 2012 edition, which the agency released yesterday, found that in 17 of the 25 counties surveyed, less than half of respondents now trust government to do what is right. According to the report, government officials are now the least credible spokespeople, with just 29 percent of respondents finding them credible.
"Business is now better placed than government to lead the way out of the trust crisis," Richard Edelman, president and CEO of Edelman, said in a release.
Other key findings from the 2012 Edelman Trust Barometer include:
- The United States held steady across three major institutions, unlike last year when it posted significant declines in NGOs, media, business and government.
- Traditional media and online search engines are the most trusted sources of information for people searching for general news and information, new product information, news on an environmental crisis and company announcements. Traditional media, TV, newspapers and magazines are still the most trusted sources of information, according to the Barometer.
- Among 18 – 29 year olds, digital media is the most popular source for general news and information.
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