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Majority of adults follow local news closely, report finds


April 13, 2012

Nearly three quarters of adults follow local news closely, mostly by reading local newspapers, says a new study from the Pew Research Center. Enthusiasts of local news, especially those ages 40 and older, are far more likely than people who are younger and less interested in local news to say that if their local paper vanished, it would have a major impact on their ability to receive the local information they want.

However, half the adults who do not follow local news closely said they would feel no impact if their local paper disappeared, the report found. Among younger followers of local news, 26 percent said that losing their local paper would have a major impact on them.

Those who closely follow local news and information stand out from other adults in their community attachment, general interest in all types of news, their use of sources for local news and information and their particular topics of local interest, the report found. Enthusiasts of local news were similar to other adults in their use of technology and how they employ it to participate in local affairs, such as sharing links or posting comments on website. — Greg Beaubien 
 



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