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Local TV is top news source for registered voters


August 27, 2012

Even with the vast amounts of new media technologies available, local TV news remains the most popular new source for registered voters, according to recent findings by the USC Annenberg/Los Angeles Times Poll on Politics and the Press.

Fifty-eight percent said that they watched daily, while 39 percent said that they regularly read the local paper — both print and online versions — for this information, according to a Poynter post on Aug. 24.

In Friday’s Los Angeles Times, James Rainey wrote that this explains, “an enduring phenomenon, even of this Digital Age presidential race: the candidates’ routine willingness to grant interviews to regional television outlets. President Obama and Republican challenger Mitt Romney spend good chunks of many days connecting with local TV news stations in person or by satellite.”

Also, 4 percent of respondents said that they found out about Mitt Romney selecting Paul Ryan as his running mate via a smartphone. Of those, 48 percent received a breaking-news alert, 11 percent saw the news on Facebook and 9 percent found out on Twitter.

Regarding trust, 40 percent thinks that the news media is “too liberal,” 13 percent said it was “too conservative” and 29 percent said it was “just right.” — Amy Jacques



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