Your Public Relations and Communications Community

The rapid rise of social media and what it means for brands


October 5, 2012

In less than a decade social media have become integrated into our personal and professional lives. According to a new report from InSites Consulting, nearly 100 percent of Internet users surveyed in 19 countries are aware of Facebook. Eighty percent know about Twitter and 70 percent are familiar with Google, mediabistro.com reports. Only about 40 percent are aware of LinkedIn, but the network still maintains a strong niche in the business-to-business market.

In the poll, seven of 10 Internet users are members of at least one social network. On average, people join one to three social networks, the report found. The majority have profiles on two sites, usually Facebook and Twitter or LinkedIn. The results suggest that about 1.5 billion people around the world use social networking sites. More than half of them access these sites on smartphones.

The report found that consumers interact with only a limited set of brands on social media, but more than half of consumer comments about brands are positive. Eight out of 10 consumers said they want to collaborate with companies on projects, but most brands are not receptive to these kinds of relationships. Forty-one percent of Pinterest users said they share branded content on their pages. — Greg Beaubien



Comments

No comments have been submitted yet.

Post a Comment

Editor’s Note: Please limit your comments to the specific post. We reserve the right to omit any response that is not related to the article or that may be considered objectionable.

Name:
Email:
Comment:
Validation:

To help us ensure that you are a real human, please type the total number of circles that appear in the following images in the box below.

(image of eight circles) + (image of five circles) + (image of five circles) =

 

Online PR Training: FREE With PRSA Membership

Broaden your skill set with access to an extensive library of live and on-demand professional development webinars — one of PRSA's premier member benefits.