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LEARNING TO TEACH THIRD EDITION (2003).
Many public relations practitioners are interested in the challenge of teaching public relations courses at colleges and universities. Learning to Teach provides insights and guidance for public relations professionals who want to make the transition from professional practice to the classroom.
TABLE OF CONTENTS:
PART I: THE EDUCATOR’S ROLE & FUNCTION: PUBLIC RELATIONS CURRICULA
1. The Role of the Public Relations Educator
2. Finding a Public Relations Teaching Position
3. Finding, Securing, & Maintaining Part-Time Teaching Positions in Public Relations
4. Diverse Paths to Academic Professional Development: Teaching as a Process
5. Keeping a Public Relations Teaching Position: Moving Through the Ranks Via Tenure & Promotion.
6. Footnotes on the Commissions on Public Relations Education & Other Legacies
7. Debunking Four Myths: Summary Findings of Research Conducted for the 1999 Commission on Public Relations Education
8. Guidelines for a Public Relations Curricula: Results of the 1999 Commission on Public Relations Education
9. Accreditation & Certification for Public Relations Programs.
PART II: ORGANIZING TO TEACH: GENERAL TECHNIQUES & GENERAL COURSE CONTENT
10. Public Relations Students: What They Want from Public Relations Educators
11. Introducing Gender & Diversity Issues in Public Relations Courses
12. Service Learning in the Public Relations Curriculum
13. Preparing a Course Syllabus
14. Organizing Lectures
15. Finding & Using Audio-Visual Aids & Other Instructional Tools
16. Developing Challenging & Creative Assignments
17. Using Small Groups in the Classroom
18. Building Team Skills: Using Personality Types & Cognitive Styles
19. Motivating Students: Keeping It Real
20. Stimulating Active Learning in Public Relations Courses
21. Fun (and Games) in the Classroom
22. Preparing Valid & Reliable Examinations
23. Assessing Public Relations Education
24. Top Ten Teaching Tips
25. Graduate Students: What You Need to Know to Work with Them…Or Become One
PART III: TEACHING TECHNIQUES FOR SPECIFIC COURSES OR SPECIFIC COURSE CONTENT
26. Teaching Public Relations Theory
27. Teaching Public Relations Research
28. Teaching Ethics
29. Teaching the Fundamentals of Public Relations: Ideas for the Introductory Course
30. Teaching the Large Lecture Course
31. Teaching Public Relations Writing
32. Using Case Studies in the Classroom
33. Using Technology to Teach Critical Thinking & Public Relations Problem-Solving Skills in the Case Studies Course
34. Teaching the Campaigns Course
35. Teaching Presentation Skills: Overcoming the Root Canal Factor
36. Teaching Graphics/Desktop Communication, Part I
37. Teaching Graphics/Desktop Communication, Part II
38. Teaching Graphics/Desktop Communication Part II: Design & Production
39. Teaching With & About the Internet
40. Teaching PR Online
41. Teaching IMC in the Public Relations Curriculum
42. Teaching International Public Relations Abroad
43. Teaching International Public Relations in the U.S.
44. Teaching Fund Raising
45. Managing the Public Relations Internship: Linking the Classroom to the Workplace
PART IV: ADVANCING IN ACADEME: HOW TO SURVIVE & THRIVE
46. Networking: Enhancing Your Academic Success by “Association”
47. Practitioner to Professor: From the Frying Pan into the Pea Soup
48. Things They Never Told Me…(About Changing from Professional to Professor)
49. Using Your Teaching Portfolio for Career Advancement
50. The Intersection of Research & the Profession in Public Relations: Getting Published & Getting Ahead for Academics
51. Essential Community & Professional Outreach: Building Stature for Yourself & Your Program
52. Advising Your PRSSA Chapter
53. Sexual Harassment & Public Relations Education
54. Be Prepared: Learning to Trouble-Shoot While Teaching Public Relations
55. From Classroom to Corner Office: Transitioning Into Administration
56. Public Relations Education: Questions & Challenges for the New Millennium
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