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Leo Pearlstein has been a public relations practitioner representing food and food manufacturers for more than 50 years.
Whether its Joan Rivers gobbling prunes or George Foreman touting the health benefits of eggs or Steve Allen surrounded by live turkeys, you will laugh at Pearlstein’s many stories of a career spent using celebrity spokespeople to promote his client’s food products.
This fun and informative book provides classic examples of product promotion and commentary on public relations today. 2002, 203 pgs.
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