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REVISED AND EXPANDED! If you'd like heavily crisis-focused media relations advice right at your fingertips in an easy-to-read, entertaining style, you might want to consider Keeping the Wolves at Bay: A Media Training Manual, Version 3.0. The indispensable guide, originally published in early 2003, has just been dramatically revised and improved by author Jonathan Bernstein. In particular, this new edition thoroughly integrates the impact of the Internet on crisis-related media relations. Sections include: Understanding the Media, Getting Ready to be Interviewed, Media Tactics (including message development & delivery, positioning, guidelines for confrontational interviews and defusing hostile questions), Media Logistics (including print, television and radio interviews), Special Circumstances (crisis management media relations, training for the untrainable, and what to do when the media goes to far), and Bonus Materials, including a wallet card with crisis interview "do's" and "don'ts", as well as interview techniques and pitfalls. 2007. Only available in electronic (PDF) format. 65 pgs including covers
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