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Building Trust - Leading CEOs Speak Out

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In this collection of essays from the Arthur W. Page Society, CEOs from 23 companies, including IBM, General Motors, UPS, and American Standard, tell how they and their companies maintain their reputation for integrity and keep intact the respect and admiration of their companies' key stakeholders. Listed by Paul Holmes as one of the top PR books of 2004. 2004, 384 pgs

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