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Setting SMART Goals and Objectives (PDF)

Member price:
$15.75
Non-member price:
$17.50
Your price:
$17.50
When it comes to measuring the success of an organizational publication, the million-dollar question isn’t: “Did you like the publication?” The million-dollar question is: “What did the publication inspire you to do differently?” This digital learning tool from Wylie Communications shows how to demonstrate that you’re changing reader behavior — selling more products, improving productivity and otherwise boosting the bottom line.
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