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To keep your visitors from abandoning your Web site, you have to make your site easy to navigate, read and use. This manual is like six handbooks in one. With this digital learning tool from Wylie Communications you'll learn how to choose the right vehicle, plan an effective site, make your site usable, package your information for easy comprehension, write copy that clicks, and write effective microcontent. 2002, PDF format, 79 pgs including covers
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