Your Public Relations and Communications Community

PRSA Store


Make Your Copy More Creative (PDF)

Member price:
Non-member price:
Your price:
This digital learning tool from Wylie Communications teaches methods to grab your readers' attention, keep it for the long haul and leave a lasting impression. It describes three techniques for writing more meaningful metaphors; shows a four-step system for writing wordplay that delights your readers; shares stand-up comedians’ secrets to punching out your punch line; and other ways to make the “same old story” sing. 1996, PDF format, 22 pgs including covers

Training Webinars Included With PRSA Membership!

Broaden your skill set with access to more than 50 live and on-demand webinars in 2014.