Everything Editors Need to Know About Design (PDF)
Good design can grab attention and aid communication. Bad design can detract from the main point and reduce readership.
This digital tool from Wylie Communications covers classic ways to enhance readership and understanding through design and includes a six step system for developing a relationship with your art director so that you and your publication will look good.
In addition, a primer on layout and design that will help even untrained designers develop professional looking pieces; and information on how to take advantage of readers’ natural eye path — and where to put the element you don’t want them to miss — are included. 2002, PDF format, 40 pgs including covers