Your Public Relations and Communications Community

PRSA Store

 

Start Making Sense -- Manual and Cheat Sheet (PDF)


Member price:
$44.00
Non-member price:
$49.00
Your price:
$49.00
NEW! Learn how to get the gobbledygook out of your communication. Businessese, technobabble and other gibberish can demonstrate that your organization is in trouble. There may be a link between jargon and poor business performance, according to a study by Deloitte Consulting. In one test, Enron's language got more and more obscure as the company sunk into deeper and deeper jeopardy. The Start Making Sense sheet of formulas and checklists includes all the action steps of the manual on one sheet of paper.

Online PR Training: FREE With PRSA Membership

Broaden your skill set with access to an extensive library of live and on-demand professional development webinars — one of PRSA's premier member benefits.