Heide Harrell, M.A., APR

Heide Harrell is Director of Communications for Central Arkansas Water, a metropolitan water system that serves almost 500,000 Arkansans in eight counties. She has more than 20 years of communications and marketing experience, and her many PRSA roles include serving as a member of the Board from 2020-2022 and as Secretary in 2023. She has contributed to committees and task forces that support PRSSA students and PRSA’s annual conference. Harrell has also been Chair and Director of the Southwest District and President of the Arkansas Chapter.

Prior to Central Arkansas Water, Harrell was vice president and communicators director of the Private Wealth Management division at Stephens, one of the largest, privately held independent investment firms off of Wall Street as well as director of marketing and business development at Rose Law Firm, the oldest law firm west of the Mississippi River. She also spent nearly eight years working for two of Arkansas’s top advertising agencies.