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Ethics Resources

In response to members' need for useful information about the new Code, the Board of Ethics and Professional Standards has generated a variety of materials. As you prepare for future programs where ethics is a key topic, this information will be useful in the development of workshops and programs.

PRSA Member Code of Ethics

Online:

Contact

Questions about Ethics?

Call Judy Voss at 212-460-1480 or e-mail judy.voss@prsa.org.

Ethics Resources

PROFESSIONAL STANDARDS ADVISORY PS-9 (OCTOBER 2008)
Pay for Play Practices of making undisclosed payment to journalists or media to publish or broadcast a client’s story.
PROFESSIONAL STANDARDS ADVISORY PS-8 (OCTOBER 2008)
Deceptive Online Practices by organizations and individuals using Blogs, Viral Marketing and anonymous Internet postings.

PROFESSIONAL STANDARDS ADVISORY PS-7 (Rev. OCTOBER 2008)
Deceptive Practices by "Front" Groups.

PROFESSIONAL STANDARDS ADVISORY PS-6 (April 2005)
Disclosure by expert commentators and professional spokespersons of payment or financial interests
PROFESSIONAL STANDARDS ADVISORY PS-5 (January 2005)
Telling the Truth, Especially in Wartime
PROFESSIONAL STANDARDS ADVISORY PS-4 (August 2004)
Reporting Unethical Behavior or Unprofessional Performance
PROFESSIONAL STANDARDS ADVISORY PS-3 (JULY 2004)
Representation of front groups with undisclosed sponsorships and/or deceptive or misleading descriptions of goals, causes, tactics, sponsors or participants.
PROFESSIONAL STANDARDS ADVISORY PS-2 (rev. AUGUST 2007)
Overstating charges and/or compensation, financial or otherwise, for actual work performed by a public relations professional
PROFESSIONAL STANDARDS ADVISORY PS-1 (MAY 2004)
Disclosure of employment status of public relations agency staff or independent public relations consultants who work on-site at a client's offices

Dilemmas and Moral Questions [Download PDF]
An explanation about the PRSA Code of Ethics moving from Enforcement to Inspiration [Download PDF]
A short guide to the process for ethical decision-making [Download PDF]
Introduction of the Matrix of Ethical Dilemmas [Download PDF]
Matrix of Ethical Dilemmas [Download PDF]
Description of Ethics Officer Position [Download]
Case Study #1 (Free Flow of Information) and Discussion Key
Case Study #2 (Competition) and Discussion Key
Case Study # 3 (Disclosure of Information) and Discussion Key
Case Study #4 (Safeguarding Confidences) and Discussion Key
Case Study # 5 (Conflicts of Interest) and Discussion Key
Case Study #6 (Enhancing the Profession) and Discussion Key
PRSA Chapter Ethics Programs 2002 Best Practices
PRSA Chapter Ethics Programs
2003 Best Practices and Samples
How to Report Questionable Ethical Performance
Ethics and Leadership: Ingredients of Excellence [Download PowerPoint] [Download PDF]
Ethics Code Discussion (Transcript) Ethics Officers Call 3.28.2007
Ethics Moments July 2007
Ethics Program Ideas: 2007 Chapter Programs and Activities
Ethics Officer Training February 2008
PRSA Stragetic Dialogue - Background Paper [Download PDF]
2008 Ethics Program Ideas - Chapter Programs and Activities [Download PDF]

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