Mission

With the vision to unify, strengthen and advance the profession of public relations, the Public Relations Society of America (PRSA) has established itself as the pre-eminent organization that builds value, demand and global understanding for public relations.

PRSA is the world's largest organization for public relations professionals. Its more than  22,000 members, organized into  more than 100 Chapters, represent business and industry, technology, counseling firms, government, associations, hospitals, schools, professional services firms and nonprofit organizations.

Chartered in 1947, PRSA's primary objectives are to advance the standards of the public relations profession and to provide members with professional development opportunities through continuing education programs, information exchange forums and research projects conducted on the national and local levels.

PRSA builds the public relations profession and the public relations professional in three core areas:

I. Advancing the Profession

To attain the overall goal as the standard bearer for public relations, PRSA maintains and continually enhances all existing Professional Development programs using media opportunities at all levels individual member, chapter, section and national concentrating on Accreditation and the Code of Ethics.

II. Strengthening the Society

While constantly seeking new strategies to increase membership and enrich member services, the Society will strive to develop cohesion among the national staff, board and the local operating units of the society. The Society will continue to develop a governance structure well adapted to change and one which will constantly measure the effectiveness of its performance.

III. Establishing Global Leadership

In order to position PRSA as the acknowledged worldwide brand of public relations excellence, PRSA is dedicated to strengthening alliances with other public relations organizations throughout the world, internationally marketing its products and services, and continuing to extend Accreditation worldwide.

For more information, please see our 2005-2007 Strategic Plan.