PRSA Strategic Overview 2008-2010

Public Relations Society of America Strategic Overview 2008 – 2010
and Strategic Business Plan 2008

Vision

The Public Relations Society of America serves a diverse community of professionals, empowering them to excel in effective, ethical and respectful communications on behalf of the organizations they represent and the constituencies they serve.

Mission

The Public Relations Society of America, the world’s leading advocate for communications professionals, advances the careers of its members by providing: 

• Lifelong learning.  
• Vibrant, diverse, and welcoming professional communities.  
• Recognition of capabilities and accomplishments.  
• Thought leadership, ethics and professional excellence.

Goals: 2008 – 2010

Learning

• Deliver exceptional, relevant lifelong learning opportunities.

Community

• Create welcoming, diverse, global communities where members engage, connect and build relationships. 

              Thought Leadership/Knowledge Sharing 

• Advance strategic and tactical capabilities by serving as the leading source of ideas, techniques, best    practices and innovative research.

              Recognize Capabilities & Accomplishments

• Recognize and honor the capabilities and accomplishments of members through credentialing, awards and leadership development.

Advocacy & Ethics

• Enhance awareness of the vital role of public relations and its contribution to open, honest and respectful communications.

Organizational Excellence

• Enable PRSA to be a best in class member service organization where members and staff collaborate for success.