Accreditation in Public Relations (APR)

As a skilled public relations professional, you know that your success is dependent on staying relevant, resourceful, and inspired. The Accreditation in Public Relations (APR) credential certifies your drive, professionalism, and principles, setting you apart from your peers and positioning you as a leader and mentor in the competitive public relations field. Building on the foundation of your educational degree, the APR keeps you current on today’s best practices and applications in the ever-evolving communications world.

The APR:

  • Asserts professional competence
  • Communicates professional expertise, plus personal and professional dedication and values
  • Reflects progressive public relations industry practices and high standards

For Experienced PR Pros

Showcase your hard-earned knowledge and commitment to life-long learning by attaining your Accreditation in Public Relations (APR).

Get Started with the APR!

For Military Communications Experts

Prove that you are ready for anything in military public affairs by earning the Accreditation in Public Relations + Military Communication (APR+M).

Get Started With the APR+M!

For College Seniors and Recent Grads Certificate in PR

Show employers you mean business by adding the Certificate in Principles of Public Relations to your resume.

Get Started With the Certificate!

UAB

The Universal Accreditation Board (UAB) is a diverse group of educators, military public affairs personnel, and public relations and communication professionals who oversee the Accreditation in Public Relations (APR) program. While the job titles and experiences of board members may or may not say “public relations,” their assorted backgrounds and participation in various organizations are vital to supporting Accreditation.

APR Promotion and Renewal

By earning your APR, you’ve demonstrated your commitment to excellence and the highest ethical standards.

Here are resources to:

For more information, email Kathy Mulvihill.