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PRSA Salutes its Corporate Partners

 

BurrellesLuce empowers communication professionals to continually improve the return on their media relations investments. Through innovative technology, unrivaled content and expert consultation, BurrellesLuce provides integrated media relations planning, monitoring, and measurement solutions. Clients access a single online portal to plan campaigns, distribute news, and monitor, measure and share results.

The longtime leader in media relations services, BurrellesLuce assists 10,000 companies and organizations, including most of the largest public relations agencies in North America. www.burrellesluce.com

Click here to read a case study from BurrellesLuce.


 

Business Wire, a Berkshire Hathaway company, is the global leader in commercial news distribution. Business Wire provides cost-effective, targeted solutions for your news release, photo and multimedia distribution, document disclosure, online newsroom management and media research needs.

Business Wire offers simultaneous, real-time news distribution via its patented NX multimedia platform and is the only service with full-carriage access to the world’s leading news organizations: AP, AFP, Bloomberg, Dow Jones and Reuters.

With Business Wire's technically advanced multimedia platform, our members have options to deliver news to highly targeted audiences. Our news release distribution circuits allow for targeting to more than 160 industries, 150 countries and 45 different languages, with options to add photos and multimedia; we offer trade show services for event news; and NewsTrak reports for measurement and analysis.

Via Smart News Release, your photos and multimedia reach a wide range of audiences. We distribute your lead photo via the AP, EPA or PA photo networks to member newspapers, while posting photos to Yahoo! Finance plus dozens of custom news sites and other online outlets.

Business Wire provides both industry- and topic-specific RSS news feeds, as well as feeds in 13 languages, and provides the ability to create custom RSS feeds resulting in unlimited options for receiving news. The company also provides complete seamless disclosure services based on regulatory and market requirements in the US, Canada, France, Germany and the UK.

Business Wire has 24 U.S. offices, Paris, Frankfurt, London, Brussels, Tokyo and Sydney offices, and reciprocal offices throughout the world. To review your communications needs or to request rates, call our experts at 888.381.WIRE or visit us at BusinessWire.com.


 

 

dna13 offers communications and stakeholder management software, designed to help public relations professionals manage, monitor and measure their outreach and stakeholder relationships, that ultimately impact their brand and corporate reputation.

Integrated within dna13’s web-based portal are tools for Campaign Management, Call and Email Tracking, Global Media Database Access, Global Media Monitoring (print, TV, Internet and blogs) and Real-Time Alerts (within 4 minutes of being live), Media Coverage Analytical Tools and Clip Book Management.

The dna13 software includes an Enterprise business solution, a Professional solution for separated teams and emerging organizations, and a Municipal edition, specifically designed for government environments.

Some of the world’s largest organizations are utilizing dna13 software as a media campaign, issue and brand management system, to synchronize communications and agency staff in regional locations and around the globe. Current customers include Ernst & Young, McDonalds, RBC, Manulife, De Beers Canada, Flight Centre, L’Oreal, City of Calgary, Scotiabank, AirCanada Jazz and Red Bull.

Visit www.dna13.com


Factiva, a Dow Jones and Reuters Company, provides essential business information and tools that help marketing executives make better decisions faster. It offers the most comprehensive global media coverage of companies, markets and industries, and its unrivalled collection of content can be delivered within the applications you use on a daily basis. Whether your organization needs to measure the impact of its communications programs, link results to program objectives, engage the media more effectively, or protect its reputation, Factiva has solutions that make it easier.

Factiva is the only information provider that offers a collection of more than 10,000 authoritative sources and carries the essential combination of The Wall Street Journal , the Financial Times® , Dow Jones and Reuters newswires and the Associated Press, as well as Reuters Fundamentals and D&B® company profiles.

By discovering emerging issues and trends quickly, executives can manage corporate reputation more effectively. Factiva monitors the mainstream press, blogs, influential web sites and message boards, then provides actionable results in easy-to-understand charts and graphs that make it easier to affect outcomes before it's too late.


 
 
The only fully integrated North American-based global newswire, Marketwire, Incorporated is a full service partner to IR, PR, and MarCom professionals seeking premiere distribution, media management, multimedia, and monitoring solutions. Now in its 25th year, Marketwire’s customer-centric corporate philosophy focuses on being the best by infusing every aspect of its business with the following core attributes: precision, adaptability, innovation, and simplicity.

Marketwire delivers its clients’ news to the world’s media and financial communities. With a reputation for technological leadership, Marketwire offers innovative products and services - including Social Media, Search Engine Optimization, Dashboard Mobile Financial, News Dashboard coverage reports, exclusive access to networks such as the Canadian Press Wire Network, Easy IR and Easy PR workflow solutions, and more – that help communication professionals maximize their effectiveness while ensuring accuracy and best practices. Having merged with CCNMatthews in April, 2006, and now majority owned by OMERS Capital Partners, the private equity arm of one of Canada’s largest pension funds, Marketwire operates 12 offices worldwide and distributes the majority of press releases issued by publicly traded companies in Canada. For more information, visit us at www.marketwire.com.


 

Medialink (www.medialink.com) is a global leader in providing comprehensive and compelling multimedia communication solutions and services for more than 3,000 corporations and other organizations seeking to communicate news to their audiences through television, radio, print and the Internet. The company provides production and satellite distribution of video and audio news, multimedia webcasting services, press release newswire distribution, photography production and digital distribution, and strategic corporate communications consulting. Medialink also provides media monitoring and analysis and public relations research to help clients determine return on investment from their communications efforts. Based in New York, Medialink has 12 offices worldwide including an international hub in London.


 

TEKgroup International, Inc., (www.tekgroup.com/) an award-winning Internet software and services company, provides Web-based public relations software for media relations and corporate communications professionals. TEKgroup offers the TEKmedia online newsroom software package containing essentials such as press releases, photographs, audio, video, events calendar, public relations contacts, executive biographies, a crisis communication module, and tracking of registered journalists. TEKgroup also offers integrated clipsheet analysis and distribution software. Clients include Delta Air Lines, Inc., Ford Motor Company, the Detroit Lions, VMS and the Public Relations Society of America.

Click here to read a case study from TEKgroup International, Inc.


 
Interested in exploring a partnership with PRSA? E-mail John Robinson at john.robinson@prsa.org.
 
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