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The Public Relations Strategist

The Public Relations Strategist aims to present fresh perspectives and new ideas related to the strategic importance of effective public relations at the management level. The quarterly publication examines changing concepts and occasionally challenges current wisdom about the practice of public relations.

For more information contact  Lisa Franklin, 212-460-1475.


 2009 Editorial Calendar

Winter 2009

2009 Preview / Financial Communications

Spring 2009

Social Media

Summer 2009

Crisis Management

Fall 2009

The Business Case for Public Relations / 2009 PRSA International Conference



2009 Advertising Deadlines

Ad Close

Materials Due

Ship Date

Winter 2009

1/12/09

1/19/09

2/06/09

Spring 2009

4/06/09

4/13/09

5/08/09

Summer 2009

7/06/09

7/13/09

7/31/09

Fall 2009

9/21/09

9/28/09

10/23/09



 2009 Advertising Rates

Size

Dimensions

1x

2x

3x

4x

Full Page

8 1/4 in x 10 3/4 in

$4,500

$4,000

$3,500

$3,000

½ Page

8 1/4 in x 5 3/8 in

$2,500

$2,000

$1,800

$1,500

2nd & 3rd Cover

8 1/4 in x 10 3/4 in

$5,000

$4,500

$4,000

$3,500

4th Cover

8 1/4 in x 10 3/4 in

$7,000

$5,500

$5,000

$4,500

*All rates reflect cost per insertion (net rate).



Specifications

Book Trim Size:  8 ¼” W x 10 ¾” T
Bleeds are +1/8" per side
150 line screen, CMYK
All fonts must be loaded



Circulation

Circulation..................................24,000

  • 85 percent of PRSA members read The Strategist.**
  • More than 90 percent of members who read The Strategist find the publication valuable.**
  • Of all PRSA communications, The Strategist is the second most frequently accessed by members.

Please e-mail  lisa.franklin@prsa.org to receive a media kit.

SPECIAL DISCOUNTS: Please note, if you post a job to PRSA's JobCenter at prsa.org/jobcenter, you are eligible for discounts on print advertising and banner ads.   For further information, please e-mail richard.spector@prsa.org or call 212-460-1406.

 
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