Your Public Relations and Communications Community

What Is Advocacy?

Public Affairs for the Profession

Advocacy at PRSA is a broad-based public affairs program for members and the public relations profession. PRSA researches, tracks and speaks out on current issues impacting your professional practice, principles and reputation. Monitoring legislative, regulatory and public policy issues, Advocacy also promotes PRSA Code of Ethics values, including the free flow of accurate and truthful information essential to a democratic society. The PRSA Advocacy Advisory Board (AAB) drives the program to deliver the value of thought leadership and public advocacy on your behalf.

In 2010, PRSA revised its advocacy program to focus on three core areas: the business value of public relations, ethics and diversity within the profession. An offshoot of PRSA's advocacy program is the Society's "Business Case for Public Relations™," which fosters more accurate and better-informed perceptions of the value and role of public relations in the diverse organizations it serves.

A listing of PRSA's most recent major advocacy initiatives can be found here. Recent PRSA commentary on issues affecting the business value of public relations, ethics and diversity in PR can be found here

Questions or suggested initiatives can be sent PRSA's public relations department at or (212) 460-0347.

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