2008 Bronze Anvil Awards of Commendation
MEDIA RELATIONS - Consumer Products
Health Care
Bayer HealthCare Pharmaceuticals Inc.
Ogilvy Public Relations Worldwide
YAZ: "Keep the Balance" PMS/PMDD Approval & Launch MEDIA RELATIONS - Consumer Products
Technology
Mattel, Inc.
Ketchum Los Angeles
From Paper Dolls to Virtual Malls: Barbie Girls Revolutionizes the Way Girls Play MEDIA RELATIONS - Consumer Products
Food & Beverage
Red Robin Gourmet Burgers, Inc.
Linhart Public Relations
Growing the Red Robin Brand with a Media-Friendly Kid-Focused Cooking Contest MEDIA RELATIONS - Consumer Products
Food & Beverage
Silk Soymilk
Ketchum
Silk Soymilk Green Caps for Green Energy MEDIA RELATIONS - Consumer Products
Packaged Goods
The Clorox Company
Ketchum
Mirror, Mirror on the Wall: Who's The Germiest of Them All? Men or Women? MEDIA RELATIONS - Consumer Products
Packaged Goods
Unilever/AXE Shower
Edelman Public Relations Worldwide
The World's Dirtiest Film MEDIA RELATIONS - Consumer Products
Packaged Goods
Procter & Gamble
Manning Selvage & Lee
Febreze Candles – Bringing P&G Back to its Roots
MEDIA RELATIONS - Consumer Products
Non-Packaged Goods
Maytag Brand
Carmichael Lynch Spong
The Next Maytag Repairman: Could It Be You?
MEDIA RELATIONS - Consumer Products
Non-Packaged Goods
LensCrafters
Ogilvy Public Relations Worldwide
LensCrafters Fashion Domination MEDIA RELATIONS - Consumer Products
Other
Chemistry.com
Weber Shandwick
Come As You Are MEDIA RELATIONS - Consumer Products
Other
Aptera Inc.
SZPR
SZPR's Aptera Electric Car MEDIA RELATIONS - Consumer Products
Other
Michelin Travel Publications
Allison & Partners
Michelin Guides Los Angeles & Las Vegas to Three-Star Dining MEDIA RELATIONS - Consumer Services
Travel and Tourism/Hospitality
The Palazzo Las Vegas
Fleishman-Hillard, Inc.
“INTRODUCING THE NEW HEIGHT OF LUXURY TO MEDIA –GRAND OPENING OF THE PALAZZO LAS VEGAS” MEDIA RELATIONS - Consumer Services
Travel and Tourism/Hospitality
Hilton Hotels
Cohn & Wolfe
Hilton Harmony Tour
MEDIA RELATIONS - Consumer Services
Health Care Services
Covidien
Weber Shandwick
'Strike Out Infection' with Terry Francona, APIC and Covidien
MEDIA RELATIONS - Consumer Services
Health Care Services
Somerset Medical Center
M Booth & Associates, Inc.
“Sleep for Life: Launching a Sleep Disorders Center” MEDIA RELATIONS - Consumer Services
Technology
Redbox Automated Retail, LLC
JSH&A Public Relations
Redbox Automated Retail MEDIA RELATIONS - Consumer Services
Technology
OnStar Communications
Weber Shandwick and The McGinn Group
Stolen Vehicle Slowdown PR Launch MEDIA RELATIONS - Consumer Services
Technology
Best Buy
MS&L
Approaching the Digital Broadcast Deadline: Best Buy Exits the Analog Business MEDIA RELATIONS - Consumer Services
Financial Services
Discover Card
Robinson Lerer Montgomery
Discover Card Seasonal/Holiday Surveys MEDIA RELATIONS - Consumer Services
Other
FLW Outdoors
Carmichael Lynch Spong
Taking Pro Angling Mainstream MEDIA RELATIONS - Business to Business
Professional and/or Financial Services
Orkin, Inc.
Jackson Spalding
Winning the Rat Race: Trade Magazine Editors Give Orkin's Media Relations Program First Place MEDIA RELATIONS - Business to Business
Products
Dow AgroSciences
Fleishman-Hillard
Removing Trans Fat from America's Menus MEDIA RELATIONS - Business to Business
Products
Philips Healthcare
Manning Selvage & Lee
“Intelligent PR: Launching Philips Brilliance iCT Scanner” MEDIA RELATIONS - Business to Business
Other
PGP Corporation
Merritt Group
PGP Corp. Educates on How to Avoid a Data Breach MEDIA RELATIONS - Associations/Nonprofit Organizations
Consorta, Inc.
Battle of the Hospital Chefs MEDIA RELATIONS - Associations/Nonprofit Organizations
Society for Cardiovascular Angiography and Interventions
Weber Shandwick
Seconds Count: Educating Patients & Physicians about Interventional Cardiology MEDIA RELATIONS - Associations/Nonprofit Organizations
Goldman Environmental Prize
Allison & Partners
Spotlighting Six Heroes for the Planet MEDIA RELATIONS - Government
Colorado Department of Public Health and Environment
GroundFloor Media, Inc.
Colorado Department of Public Health and Environment by GroundFloor Media, Inc. - What If? Colorado EDITORIALS/OP-ED COLUMNS
NRG Energy Inc.
We're Carboholics. Make us Stop. EDITORIALS/OP-ED COLUMNS
Roche
Fleishman-Hillard
Targeted Bylined Aritcle Reaches Corporate Audience with Pandemic Preparedness Message WEBSITES
External
American Council on Education, Lumina Foundation for Education, Ad Council
Weber Shandwick
KnowHow2GO.org, Empowering Today's Youth WEBSITES
External
Duke University
Edelman
“Discover Duke” Admissions Portal WEBSITES
External
Rawlings
Fleishman-Hillard Inc.
Rawlings Gold Glove Award Golden Anniversary Campaign "The Summer of Glove" WEBSITES
Internal/Intranets
FedEx Corporation
Ketchum and Stromberg Interactive Consulting
A Caring Conversation: Helping FedEx Employees Share the Spirit of Giving through Blogging WEBSITES
Online Media Room
Nikon Inc
MWW Group
Nikon's Online Press Room Drives Publicity 24/7 BLOGS
Dell, Inc.
Changing Dell's Internal Culture through Conversations BLOGS
Graco
Converseon
Graco Baby Blog BLOGGER CAMPAIGN
Greater Philadelphia Tourism Marketing Corporation
BlogPhiladelphia BLOGGER CAMPAIGN
Nintendo of America
GolinHarris Los Angeles
Mommy and Mii: Nintendo Builds Brand Advocacy By Expanding to New Audiences WORD-OF-MOUTH
Street Marketing Program
Pink Taco
Full Picture, LLC
“Out of the Box” Campaign Launches Pink Taco LA WORD-OF-MOUTH
Street Marketing Program
The Ohio Tobacco Prevention Foundation
Northlich Public Relations
Don't Believe the Myth: DEBUNKIFY Clears the Air in Ohio CREATIVE TACTICS
Maytag Brand
Carmichael Lynch Spong
The Next Maytag Repairman: Could It Be You? CREATIVE TACTICS
The Goodyear Tire & Rubber Co.
Coyne Public Relations
Goodyear ‘Get there’ World’s Longest Shot PRESS CONFERENCES
American Airlines
Weber Shandwick
New York's New Gateway: American Airlines Opens New $1.3 Billion Terminal at JFK PRESS CONFERENCES
Papa John's
Fleishman-Hillard Inc.
Papa, What's Next? Text! Papa John's Pizza First with Text Ordering Option PRESS KITS/MEDIA KITS
Products
FLW Outdoors
Carmichael Lynch Spong
Taking Pro Angling Mainstream PRESS KITS/MEDIA KITS
Products
ConAgra Foods/Orville Redenbacher's
Ketchum
Orville Redenbacher's Natural Product Launch PRESS KITS/MEDIA KITS
Events/Commemorations/Other
Girls Only - The Secret Comedy of Women and A.C.E. Entertainment
Philosophy Communication
Remember Girls Only - The Memory Box Press Kit B-ROLL
Busch Entertainment Corporation
PR Newswire
Busch Gardens Europe and MultiVu Create a B-roll Package to Introduce Griffon B-ROLL
State Farm® Insurance Company
GolinHarris (Chicago)
Curbing Teen Driver Deaths SATELLITE MEDIA TOURS
National Mango Board
Fleishman-Hillard, Inc.
Battle Mang An SMT of Epic Proportions TELEVISION PSAs
Jamestown 2007
Moss Communications and Virginia Bertholet of Cause Content
Jamestown Legacies 2008 TELEVISION PSAs
Department of Defense/TRICARE Management Activity
Fleishman-Hillard International Communications
Don't Be That Guy: Alcohol Abuse Prevention Education Campaign RADIO PSAs
Porter Novelli on behalf of the Internal Revenue Service
Iris -- Introducing the voice of reason for tax filing season PRINT PSAs
U.S. Department of Defense
Check It: What Gets Checked, Gets Done INTERNAL VIDEO PROGRAMS
Corporate/Organization News
General Motors Spring Hill Manufacturing
EDS Media Center
GM Spring Hill Manufacturing - Quality Starts Here INTERNAL VIDEO PROGRAMS
Corporate/Organization Feature
Department of Labor - Job Corps
McNeely Pigott & Fox Public Relations
Job Corps new Vision DVD EXTERNAL VIDEO PROGRAMS
Greater Houston Convention and Visitors Bureau
Zen Film
One Day in Houston EXTERNAL VIDEO PROGRAMS
Sherwin-Williams Paint Stores Group
Carmichael Lynch Spong
Capturing a World of Color EXTERNAL VIDEO PROGRAMS
Bayer Healthcare
Fleishman-Hillard
I Found a New Way... Patient Testimonial Video BROCHURES
Fewer than 17 pages
Korn/Ferry International
Pauffley Limited
The Art & Science of Talent BROCHURES
Fewer than 17 pages
Emily's Chocolates
Porter Novelli
Emily's Chocolate Lovers' Survival Guide BROCHURES
Fewer than 17 pages
Elizabeth Glaser Pediatric AIDS Foundation
Fleishman-Hillard
Packaging the Mission of a Global AIDS Foundation for Long-Term Communications Reach BROCHURES
17 Pages or more
American Farm Bureau Federation and State Farm Bureaus
Farm Facts BROCHURES
17 Pages or more
Brush Engineered Materials Inc.
Seich Ruffo Graphic Design
Brush Engineered Materials Inc. Annual Report BROCHURES
17 Pages or more
Innovation by Design
ASG Renaissance
Innovation by Design FlowZone Brochure MAGAZINES
Internal Audiences Primarily
Chevron Corporation
ROI Communications, Inc.
Chevron Global Marketing - Hearts and Minds MAGAZINES
External Audiences Primarily
Baylor University's Hankamer School of Business
Baylor Business Review MAGAZINES
External Audiences Primarily
University of California, Los Angeles (UCLA)
UCLA Magazine PUBLICATIONS
Single Issue Newsletters/Booklets/ Calendars
St. Joseph Monastery
Schnake Turnbo Frank PR
divine days: himsical moments from the nuns of st. joseph monastery PUBLICATIONS
Single Issue Newsletters/Booklets/ Calendars
Papa John's
Fleishman-Hillard Inc.
Official Brit's Guide to American Football by Papa John's PUBLICATIONS
Books
Daughters of the American Revolution
American Treasure: The Enduring Spirit of the DAR ANNUAL REPORTS
Companies (More than $500 Million)
RPM International Inc.
Roop & Co.
Spanning the Globe with RPM's Magazine-Styled Annual Report ANNUAL REPORTS
Companies (More than $500 Million)
NRG Energy Inc.
Clear Direction: NRG 2007 Annual Report and Form 10-K SPEECHES
Dominion
Energy Debates, Past, Present and Future: This Time Can We Be Honest With Ourselves? Thomas F. Farrell II, President & CEO, Dominion, March 20, 2007 SPEECHES
Shell Oil Company
How the U.S. Can Ensure Energy Supply for the Future | 
