2008 Bronze Anvil Award Winners
MEDIA RELATIONS - Consumer Products
Health Care
Pfizer Animal Health
MGH/TagTeam Global
Pfizer Animal Health Establishes Canine Obesity as a Medical Condition to Launch Slentrol MEDIA RELATIONS - Consumer Products
Technology
Microsoft Windows Home Server
Waggener Edstrom Worldwide
There’s No Place Like Home – Microsoft Windows Home Server Consumer Media Event MEDIA RELATIONS - Consumer Products
Food & Beverage
Sara Lee Fresh Bakery
O'Malley Hansen Communications
Sara Lee Delivers the Whole Truth on Whole Grain MEDIA RELATIONS - Consumer Products
Packaged Goods
K-Y
Ogilvy Public Relations Worldwide
K-Y Brand: An Intriguing Product Launch MEDIA RELATIONS - Consumer Products
Non-Packaged Goods
The Riders® Brand
French/West/Vaughan
Riders: A Media Tea Party for Dolls of All Sizes MEDIA RELATIONS - Consumer Products
Other
American Suzuki Motor Corp.
Paine PR
American Suzuki Adds a Dose of Tinsel Town to 2007 North American International Auto Show MEDIA RELATIONS - Consumer Services
Travel and Tourism/Hospitality
Four Point by Sheraton
SS+K
CBO: Search for a Brand Ambassador MEDIA RELATIONS - Consumer Services
Health Care Services
Cincinnati Children's Hospital Medical Center
Porter Novelli
Weight Management Initiatives MEDIA RELATIONS - Consumer Services
Technology
Papa John's
Fleishman-Hillard Inc.
Papa, What's Next? Text! Papa John's Pizza First with Text Ordering Option MEDIA RELATIONS - Consumer Services
Financial Services
Umpqua Bank
Lane Marketing Communications
The Lemonaire MEDIA RELATIONS - Consumer Services
Other
Roto-Rooter
Ketchum
Pimped-out John MEDIA RELATIONS - Business to Business
Professional and/or Financial Services
Deloitte LLP
MWW Group
Driving Deloitte's Business Through Executive Thought Leadership MEDIA RELATIONS - Business to Business
Products
Transition Optical, Inc.
Euro RSCG Worldwide PR
Defining Healthy Sight MEDIA RELATIONS - Business to Business
Other
Symantec
Connect Public Relations
Symantec Serves Up Spam Intelligence
MEDIA RELATIONS - Associations/Nonprofit Organizations
The American College of Surgeons
Weber Shandwick
Creating a Climate of Influence
MEDIA RELATIONS - Government
Ohio Division of Travel and Tourism
Fahlgren Mortine Public Relations
Ohio...So Much to Discover - Strategic Media Relations Program FEATURE STORIES
Shell Oil Products, U.S.
Edelman Public Relations
Can Cheap Gas Crimp Your Ride? EDITORIALS/OP-ED COLUMNS
Natural Resources Defense Council (NRDC)
Seigenthaler Public Relations, Inc.
Heavy Water: Stopping Invasive Species PODCASTS
Oklahoma City National Memorial & Museum
Oklahoma City National Memorial & Museum - Outdoor Walking Tour Podcast VODCASTS
Greater Philadelphia Tourism Marketing Corporation
Illadates Vodcast Series on uwishunu WEBSITES
External
Brita
Edelman Public Relations Worldwide
Better Water. Less Waste. WEBSITES
Internal/Intranets
The Coca-Cola Company Kathryn Benda, Adam Brown, Diana Martin, Ann Moore
Sagepath
@KO Worldwide Intranet WEBSITES
Online Media Room
Sony Pictures Entertainment
Media Max Online
EPK.TV - Electronic Press kit distribution online WEBCASTS
Pizza Hut
Zeno Group
America's Biggest Bedtime Story Presented by BOOK IT! MULTI-MEDIA COMMUNICATIONS
Press Kit/Media Kit (electronic version only)
Johnson Controls
CKPR
Johnson Controls Energy Efficiency Indicator Online Media Kit BLOGS
Eastman Kodak Company
Kodak's Corporate Blog: A Thousand Words BLOGGER CAMPAIGN
Kraft Foods
Edelman
Kraft Singles Slices into Digital Media WORD-OF-MOUTH
General Word-of-Mouth Marketing Program
General Motors
Weber Shandwick
GM and Weber Shandwick for IGotShotgun WORD-OF-MOUTH
Viral Marketing Program
U.S. Department of Defense
Susan Davis International
Giving Thanks Text Messaging Campaign WORD-OF-MOUTH
Street Marketing Program
Charles Schwab & Co.
Edelman
The Biggest Thing in Checking since Checks CREATIVE TACTICS
AirTran Airways
CKPR
AirTran Airways Gets Chicagoans to FlaminGO to Florida
PRESS CONFERENCES
American Kennel Club
AKC Registration Statistics
PRESS KITS/MEDIA KITS
Products
Patak's Foods USA
Weber Shandwick
Patak's Tiffinrun Lunchkit PRESS KITS/MEDIA KITS
Services
Ocean City, Md., Department of Tourism
MGH
Ocean City, Md. Trend Kit: Big Coverage, Small Budget PRESS KITS/MEDIA KITS
Events/Commemorations/Other
Premier Mounts
Risdall McKinney Public Relations
I Love 1977: Premier Mounts Commemorative Kit Sets the Stage for Future Media Relations VIDEO NEWS RELEASES
CIGNA HealthCare and HopeLab
MediaLink Worldwide, Inc.
Breakthrough Video Game for Teens Helps Save Lives B-ROLL
The Goodyear Tire & Rubber Co.
Coyne Public Relations
Goodyear 'Get there' World's Longest Shot SATELLITE MEDIA TOURS
Red Lobster
GCI/Atlanta
Red Lobster Converts Americans to Fresh Fish on July 4th TELEVISION PSAs
American Kennel Club
2007 AKC Public Service Announcement Campaign RADIO PSAs
Rubber Manufacturers Association
Lyons Public Relations, LLC
Be Tire Smart PSAs PRINT PSAs
Lee Jeans; Entertainment Industry Foundation
Barkley
Lee National Denim Day Print PSA INTERNAL VIDEO PROGRAMS
Corporate/Organization News
Fort Worth Independent School District
Straight to the Classroom INTERNAL VIDEO PROGRAMS
Corporate/Organization Feature
Children's Healthcare of Atlanta
The Haystack Group
There's No Place Like Children's EXTERNAL VIDEO PROGRAMS
Transitions Optical, Inc.
Euro RSCG Worldwide PR
Healthy Sight for Life - Transitions Healthy Sight for Life Fund Video AUDIO PROGRAMS
The Weather Channel
With News Generation, Inc.
The Weather Channel with News Generation "Preparedness on the Airwaves: Using Radio for Weather Preparedness, Awareness and Safety" NEWSLETTERS
17 Pages or more
AAA Southern New England
AAA Horizons – April 2007 BROCHURES
Fewer than 17 pages
Waste Management
Edelman
Think Green petal brochure BROCHURES
17 Pages or more
Dominion
Dominion Resources
Everyday Heroes
MAGAZINES
Internal Audiences Primarily
Credit Suisse
Process
one
MAGAZINES
External Audiences Primarily
Sunrise Senior Living
Haymarket Media
Sunrise: For You and Your Loved One PUBLICATIONS
Single Issue Newsletters/Booklets/ Calendars
Mountain Area Safety Taskforce
Cook & Schmid
MAST 2008 Calendar PUBLICATIONS
Books
Bayer Schering Pharma
Ogilvy Public Relations Worldwide
The Image Of MS (Multiple Sclerosis) Art Book ANNUAL REPORTS
Companies (Up to $500 Million)
Georgia Ports Authority
FY2006 GPA Annual Report: Redefining the Pace of Trade ANNUAL REPORTS
Companies (More than $500 Million)
Entergy Corporation
Assets for a New Day ANNUAL REPORTS
Non-Profit Organizations
Population Action International
None
Population Action International's 2008 Report Global Passport Series SPEECHES
The College of Computing at Georgia Tech
GCI/Atlanta
Murder, Starvation & Catastrophe: What Eric the Red Can Teach Us About 21st Century Innovation ADVERTORIAL
Direct Selling Association
Advertorial on Direct Selling in O, The Oprah Magazine RESEARCH/ EVALUATION
Johnson Controls
CKPR
Johnson Controls Energy Efficiency Indicator
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