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2007 Bronze Anvil Award Winners

MEDIA RELATIONS – Consumer Products - Health Care
Merck/Schering-Plough Pharmaceuticals
Porter Novelli
Strike Out High Cholesterol

MEDIA RELATIONS – Consumer Products - Technology
Nintendo of America
GolinHarris Los Angeles
Nintendo Turns Grandparents Into Gamers

MEDIA RELATIONS – Consumer Products - Food & Beverage
Heinz U.S. Consumer Products
Jack Horner Communications Inc.
Heinz Ketchup Personalized Labels

MEDIA RELATIONS – Consumer Products - Packaged Goods
Procter & Gamble
Manning Selvage & Lee
Charmin Restrooms 2006

MEDIA RELATIONS – Consumer Products - Non-Packaged Goods
SPANX Inc.
Shira Miller Communications
Assets in America Campaign

MEDIA RELATIONS – Consumer Products - Other
The Gallery in Sag Harbor
WordHampton PR
Goodbye Greenspan

MEDIA RELATIONS – Consumer Services - Travel and Tourism/Hospitality
Mount Vernon
Trahan, Burden and Charles
Rediscovering Washington: The Opening of the Ford Orientation Center and Donald W. Reynold Museum & Education Center at Mount Vernon

MEDIA RELATIONS – Consumer Services - Health Care Services
Shire Pharmaceuticals
Porter Novelli
8th Annual ADHD Experts on Call 2006

MEDIA RELATIONS – Consumer Services - Technology
Best Buy
Manning Selvage & Lee
"Wrap Up the WOW!" Holiday PR Campaign 

MEDIA RELATIONS – Consumer Services - Financial Services
USAA
BlueCurrent Public Relations
High School Confidential - An Inside Look at Teens and Money

MEDIA RELATIONS – Consumer Services - Other
EchoStar Communications Corporation's DISH Network
The Woo Agency, DWJ Television
DISH Network's Search for the Ultimate Football Fan

MEDIA RELATIONS – Business to Business - Professional and/or Financial Services
St. Louis Regional Chamber and Growth Association
Fleishman-Hillard, Inc.
From Rust Red to Investment Green ... Repositioning the St. Louis Brand

MEDIA RELATIONS – Business to Business - Products
VeriChip Corporation
DCI Group, LLC
"VeriChip Saves Lives" Media Relations Campaign

MEDIA RELATIONS – Business to Business - Other
NXP Semiconductors
Text 100
Holding Out for a Hero - NXP Revs Up the Semiconductor Industry

MEDIA RELATIONS – Associations/Nonprofit Organizations
Minneapolis Downtown Council
Padilla Speer Beardsley Inc.
2005 TCF Holidazzle Parades

MEDIA RELATIONS – Government
Ohio Division of Travel & Tourism
Fahlgren Mortine Public Relations
Ohio...So Much to Discover - Strategic Media Relations Program

FEATURE STORIES
St. Jude Children's Research Hospital
Amazing Grace

EDITORIALS/OP-ED COLUMNS
Nintendo of America
GolinHarris Los Angeles
Nintendo Reaches the Mass Market 
2007 Bronze Anvil Award Winners

PODCASTS
Associated Production Music
Schwartzman & Associates, Inc.
Film & TV Music Podcast

BLOGS
Greater Philadelphia Tourism Marketing Corporation (GPTMC)
Philly’s New Insider Blog: uwishunu.com

WEBSITES - External
Yahoo!
Outcast Communications
Yahoo! Time Capsule

MULTI-MEDIA COMMUNICATIONS
- Press Kit/Media Kit (electronic version only)
Shedd Aquarium
Public Communications Inc.
Shedd Launches Special Exhibit, Lizards

MULTI-MEDIA COMMUNICATIONS - Newsletters
DHL Express International Americas
Newlink Communications Group
DHL e-Xpress Radio News Podcast

MULTI-MEDIA COMMUNICATIONS - Annual Reports
Constellation Energy
Mike Klodnicki & Associates, Leap Communications
We Turn It On -- Constellation Energy 2005 Annual Report

CREATIVE TACTICS
Boeing Commercial Airplanes 787 Program
The Production Network (TPN)
787 Global Road Show

PRESS CONFERENCES
Martek Biosciences
Carmichael Lynch Spong
Yes, You Can Eat More Fat When You Are Pregnant!

PRESS KITS/MEDIA KITS - Products
Minnesota State Lottery
Exponent Public Relations
News Release(d) Through The Power Of Scratch

PRESS KITS/MEDIA KITS - Services
Heinz U.S. Consumer Products
Jack Horner Communications Inc.
Heinz Ketchup Personalized Labels

PRESS KITS/MEDIA KITS - Events/Commemorations/Other
Kraft Foods, Inc.
Weber Shandwick
Planters 100th Anniversary

VIDEO NEWS RELEASES
Columbus Children's Hospital
MediaSource
Columbus Children's Hospital - Domino Heart Transplant

B-ROLL
Sony
The Hoffman Agency
Delivering Explosive Results for the Latest in Anti-terror Technology

SATELLITE MEDIA TOURS -
Susan G. Komen for the Cure
Weber Shandwick
25th Anniversary Brand Launch SMT

TELEVISION PSAs
The National Inhalant Prevention Coalition
MultiVu, a PR Newswire company and R&J Public Relations
MultiVu’s Public Service Announcement Educates Public on Abuse of Inhalants by Children Ages 12-17

RADIO PSAs
Homeownership Preservation Foundation
Exponent Public Relations
Raising the Foreclosure Flag for Homeowners

PRINT PSAs
Atlanta Mayor's Task Force
Edelman, Atlanta Women in Film, Soloflight Design
"Dear John" Campaign Against the Commercial Sexual Exploitation of Children

INTERNAL VIDEO PROGRAMS - Corporate/Organization News
Freddie Mac
EFX Media and McKinley Marketing Partners
FreddieTV: A New Communications Channel

INTERNAL VIDEO PROGRAMS - Corporate/Organization Feature
St. Agustine Marching 100 High School Band
The Coca-Cola Company, Craig Miller Productions, Inc..
"Marching 100, A Band Reborn"

EXTERNAL VIDEO PROGRAMS
The World Economic Forum
The Coca-Cola Company, Mountain View Group
The World We Leave

AUDIO PROGRAMS
Baptist Health South Florida
"Salud, Vida y Comunidad" (Health, Life and Community

NEWSLETTERS - Fewer than 17 pages
Dallas Area Rapid Transit
Inmotion

NEWSLETTERS - Fewer than 17 pages
The Health Museum
Herring Design
Muse News

NEWSLETTERS - 17 Pages or more
AutoTrader.com
AutoTrader.com @Home: For Employees, By Employees

BROCHURES - Fewer than 17 pages
San Diego Zoo/Zoological Society of San Diego
Miraclebrand Design
All About Elephants...and More! 2006 brochure

BROCHURES - 17 pages or more
National Marrow Donor Program
Weber Shandwick
Forward: Living Life After Transplant

MAGAZINES - Internal Audiences Primarily
Unum
ONE Magazine

MAGAZINES - External Audiences Primarily
The Penn Stater Magazine
The Penn Stater magazine: May/June, July/August, September/October 2006 issues

PUBLICATIONS - Single Issue Newsletters/Booklets/ Calendars
Papa John's Pizza
Fleishman-Hillard, Inc.
Papa John's Operator"Go Deep" Armchair Quarterback Challenge Playbook

PUBLICATIONS - Books
Aetna
Ketchum
Navigating Your Health Benefits For Dummies by Plan for Your Health

ANNUAL REPORTS - Companies (More than $500 Million)
Tellabs
Herring Design
Tellabs: Where the growth is.

ANNUAL REPORTS - Non-Profit Organizations
The 2006 Annual Report of the Carnegie Mellon Software Engineering Institute.
Intellectual Capital: Shaping the Future of Software Engineering

DIRECT MAIL/DIRECT RESPONSE
Fireman's Fund Insurance Company
Ketchum
"Into the Fire" - Movie Experience Delivered to Agents' Doorstep

SPEECHES
Novelis Inc.
Fleishman Hillard International Communications
The Novelis Fusion Announcement: "Breaking the Barriers: Unlocking New Possibilities for Aluminum"

ADVERTORIAL
TRANE
Carmichael Lynch Spong
The TRANE CleanEffects Advertorial: Wrapping Pop Culture with Cleaner Air in the Waiting Room

RESEARCH/ EVALUATION
Altana Pharma
Ketchum
Global Asthma Physician and Patient (GAPP) Survey

 

 
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